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THE JOURNAL

Studio News, Creative Perspectives and Global Fashion Stories

Showroom or Runway First? Where an Emerging Designer Should Invest
Designer Development

Showroom or Runway First? Where an Emerging Designer Should Invest

Why the order of runway and showroom matters for an emerging designer, and how to decide which platform to invest in first based on collection readiness and commercial structure.

Posh Group Creative Agency•October 5, 2026
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